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Marketing Semiotics - Depth Research for Powerful Brands

Semiotics

Semiotics = an analytical approach grounded in the social sciences and devoted to the analysis of symbolic communication.

Consumer Behavior

  • Rituals
  • Social Organization
  • Symbolic Consumption
  • Use of Space
  • Fantasy

Brand Communication

  • Speech
  • Iconography
  • Rhetoric
  • Myth & Archetype

Strategy = linking the consumer world to brand associations, cultural trends, and business opportunities.

Notes on Semiotics and "Sensory Marketing" by Laura Oswald.

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