How does semiotics add value?
Brands are meanings that consumers associate with verbal, visual, and performative elements of brand communication. These symbolic dimensions add value to products by fulfilling, on the level of the imaginary, unmet needs for intangibles such as love, status, and belonging. SEMIOTICS is a branch of anthropology focusing on symbolic communication. Experts at Marketing Semiotics are trained to identify, interpret, and leverage brand meanings for purposes of market segmentation, brand positioning, and communication strategy for advertising, retailing, and packaging.

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