Marketing Semiotics: Company Profile

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Marketing Semiotics - Depth Research for Powerful Brands

Staffing

Depending on the dimensions of the project, the project manager works with a research associate, an assistant, and a network of research experts and suppliers to provide findings in the most time-efficient, economical, organized, and accurate manner possible.

Laura Oswald, Ph.D., Director, is an expert in the areas of brand strategy, consumer research, and semiotics, a branch of anthropology devoted to understanding the ways signs and symbols shape culture.

Myra Margolin joined Marketing Semiotics four years ago and brings her expertise as a documentary filmmaker to the study of market trends and consumer behavior. A graduate of the prestigious Tisch School of the Arts, New York University, Myra brings a multi-cultural perspective to consumer research, having most recently completed a documentary on community gardening in Brazil and an educational film on HIV research in Rwanda. She has been invited to show her video ethnographies at festivals throughout North America.

Research Affiliates:
Staffing draws upon the talents of experts in the U.S. and abroad.

Chicago:

Jean Canavan is a cultural anthropologist who has spent over 15 years in the electronics and telecommunications industry, and over 17 years living and working outside the U.S. Her work has spanned many perspectives, from macro level studies focused on strategic issues to a micro look at how family members interact with technology in the home. Jean is also Adjunct Professor at the Institute of Design of the Illinois Institute of Technology, Chicago.

London:

Ginny Valentine and Monty Alexander conduct qualitative research, semiotic analysis, and brand strategy throughout Europe.

Chris Harding is a designer specializing in retail space and merchandising.

Shanghai:

Vivian Harris is Senior Research Manager with a research firm in Shanghai, China. Vivian majored in Chinese and anthropology for both her undergraduate and postgraduate degrees at the University of Melbourne and Sichuan University. Fluent in several dialects, Vivian conducts in-depth interviews with people in rural areas of China.

Kim Soonyee directs a qualitative research practice in Malaysia and China. She conducts in-depth interviews and focus groups in three Chinese dialects throughout Southeast Asia, and specializes in Chinese culture and the personal care and consumer goods categories.