Research design is driven entirely by the objectives of each project. So primary and secondary research activities may be employed, or different kinds of primary research used to achieve project goals. We experiment with unorthodox ways of contacting consumers at work, play, home, or the store. When necessary we work with outside experts to provide prompt, accurate results. Our research process is summarized in the following grid.
| Services |
 |
Consumer MindScape |
|
BrandScape |
|
Cultural SignScape |
|
Strategy |
| Format |
|
Explatory Consumer Research |
|
Brand Audit |
|
Secondary Research |
|
Hypothesis Generation |
| Activities |
|
In-depth Interviews
Ethnographic
Observations
Focus Groups |
|
Brand Research
Focus Groups |
|
Trends
Expert Opinions
Guerrilla Research |
|
Strategic Mapping |
|
Deliverables.
Our reports are clear, intelligent, and reader-friendly. Multi-Media presentations are available upon request. Findings are reported to the client in many formats, including:
In-depth reports with verbatim quotes from secondary sources and consumers;
Top-line reports highlighting key findings;
Formal Power Point presentations.
Visual Methodologies: Video, photography, graphics.
Video-Documentary and Collages
To communicate the living reality of a product category, upon request we organize findings in video documentaries and collages using consumer interviews and imagery from popular culture.
© 2001-2006 Marketing Semiotics Inc. All Rights Reserved.
|
