Powerful brands demand expertise in understanding, creating, and interpreting meanings at the levels of perception, behavior, and communication. Under the direction of Laura Oswald, Marketing Semiotics draws upon the expertise of specialists in consumer behavior, marketing, and the social sciences in order to help our clients build marketing strategy upon a deep understanding of consumer needs and wants, trends in consumer culture, and changes in product categories.

Our unique advantage stems from the application of semiotic theory and methodology at various stages of the research process. SEMIOTICS is a branch of anthropology focusing on symbolic communication, and the semiotician is an expert at interpreting the meaning of symbolic relationships: relationships between people, between what they say and what they mean, between their speech and their environments, between their unmet needs and dreams and their realities.

Most importantly, semiotic analysis takes research findings from the realm of insight to the realm of brand identity, positioning, and creative execution.

Our success stems from the application of social science theory to real world business solutions, as demonstrated by our role in developing strategy for major brands worldwide.

New!  Download "Semiotics and Strategic Brand Management" by Laura Oswald.

Laura R. Oswald, Director, Marketing Semiotics Inc. will be presenting "Semiotics and Ethnography: Linking Research to Advertising" at Re:Think! The 52nd Annual ARF Convention and Expo, March 20, 2006 in New York City.

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